Millennials have been accused of “killing” golf with their disinterest, so Callaway is hoping to make the sport “a little more cool and a little less country club.” The golf equipment maker is launching a documentary featuring rapper Scarface— “an avid golfer”—getting prepped for a game.

Millennials have been accused of “killing” golf with their disinterest, so Callaway is hoping to make the sport “a little more cool and a little less country club.” The golf equipment maker is launching a documentary featuring rapper Scarface— “an avid golfer”—getting prepped for a game. The 10-minute film will appear on Vice Sports as an attempt “to lure players to a game that is suffering from an image that it is not Millennial friendly.” With golf participation falling, brands like Nike and Adidas are planning to leave the sport behind, but Callaway hopes that showing up on unexpected channels will give the classic sport a new image. (Advertising Age)