For Millennials, lab-created diamonds are as tempting as the real thing. Findings from a recent MVI Marketing Ltd. survey of 21-35-year-olds who earn at least $75K found that about 41% of are aware of lab-created diamonds, and over half say they would like to know more about them. They are most interested because of eco-friendly benefits (25%), the fact that they aren’t blood diamonds (24%), and mined diamonds cost too much (18%). In fact, 34% say they would buy them if they were cheaper than mined diamonds, and 55% would consider buying an engagement ring with a lab-grown diamond. (BDI)
