A Women’s Wear Daily report has revealed just how advantageous it is for beauty brands to have a blogger or vlogger on their side. Beauty blogger Arielle Charnas uses Snapchat for her sponsored posts, generating $17,5000 worth of sales for Peter Thomas Roth’s gel masks in one day and $13,500 of sales for Yves Saint Laurent Mascara in another. Thanks to numbers like that, brands are “shifting advertising dollars away from traditional media,” and paying digital creators large sums of money to be their new “tastemakers.” (Business Insider)
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