Teens are feeling misunderstood by retailers. In a poll by Business Insider, only 41% of teens say retailers understand them, and a “whopping” 39% feel the opposite. When asked why retailers are missing the mark, one teen wrote, “they’ve never asked,” and another explained, “they understand clothing but lack the knowledge on how to perfectly display it to teens. Sales are pushed to the back but trend want the sale stuff to be displayed at the front.” Aéropostale is the latest retailer to be left in the dust by young consumers. (Business Insider)
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