NEW GEN Z 101: Unlock & Outlast Microtrends

Taste reigns supreme when it comes to the foodie generation, but new research reveals that could change once they become parents.

Aug 09 2016

Taste reigns supreme when it comes to the foodie generation, but new research reveals that could change once they become parents. A GenerationWhy study found that about 18% of Millennial parents say that healthy menu items are their top choice when dining, compared to 12% of non-parents, and 28% say that taste is worth sacrificing for healthier options, while only 17% of non-parents say the same. Although taste is the number one factor for both groups, only 33% of Millennial parents chose it as their most important dining factor, compared to 42% of non-parents. (FSR magazine