Brands are increasingly using emojis within their messaging—and for good reason. A new survey from mobile app engagement provider Appboy found that 39% of U.K. and U.S. mobile phone users 14 and up view brands that use emojis as fun, and 13% found them more relatable. Only 12% of respondents refer to emojis as childish, and 11% as inappropriate, and younger mobile users were even more likely to see emoji use as a positive than older users. Between June 2015 and June 2016, the number of messages brands sent that contained emojis increased by 461%. (eMarketer)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
