Young consumers are putting their trust in YouTube. The video platform may feel be “feeling the pressure” from Facebook and Snapchat, but 36% of 18-35-year-olds in the U.K. say they would trust a product review on YouTube over any other media, according to a study from MCN BuzzMyVideos. About 31% trust a magazine review, and only 18% say they trust TV, signifying that for brands putting ad dollars into online video is a smart move, especially since Millennials are spending more time watching videos weekly than they did two years ago, and over half are watching more than six hours per week. (StreamDaily)
