GoldieBlox is continuing to go digital to spread the fundamentals of coding to kids.

GoldieBlox is continuing to go digital to spread the fundamentals of coding to kids. The educational brand “best known for its line of engineering toys aimed at young girls,” has launched their first paid app, GoldieBlox: Adventures in Coding. The puzzle-centric game follows Goldie, a young engineer delivering cupcakes, and asks players to “execute a sequence of commands,” to get her from one destination to another. The company has begun splitting their product development efforts between physical and digital, because “kids are spending increasingly more time playing on devices.” (TechCrunch)