Texting is out and Snapchat is in. Teens are swapping iMessage for Snapchat’s “new revamped messaging system,” not just because it’s more casual, but for its convenience. Ypulse’s most recent social media tracker found that 45% of 13-17-year-olds are using Snapchat daily, so it makes sense that they are using many of the app’s functions to communicate with friends every day. One 15-year-old snapper explained: “I guess I don’t see the point in switching to iMessage when we’re both already in the Snapchat app.” Teens also cited the “quick back and forth nature of the app,” and its seamless integration of photos and messages as reasons for the preference. (Tech Insider)
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