Travel brands are creating adventurous, wish-fulfilling, social campaigns to interest a generation of travel-junkies—who are also forcing traditional hotel chains to rethink and reshape their business models.

Travel brands are creating adventurous, wish-fulfilling, social campaigns to interest a generation of travel-junkies—who are also forcing traditional hotel chains to rethink and reshape their business models. According to Mintel, 82% of Millennials went on a vacation in the last year, compared to 75% of all U.S. consumers. To attract these Airbnb-loving super-travelers, hotels chains are creating new youth-focused brands, infusing design with local flavors to avoid a “cookie-cutter” experience, and focusing on unique service and offerings. (Adweek)