Need a new lipstick? Head to the bookstore. Barnes & Noble is bringing beauty products to college campuses with The Glossary, their new concept store-within-a-store stocked with brands like Smashbox, Philosophy, Bliss, and Burt’s Bees. According to B&N execs, students across the county are overjoyed to the point of “squeals of delight” when they see the products now available between the cookbook and art book sections. The concept makes brands more conveniently available to a “receptive audience”: over 60% of 18-24-year-olds have purchased eight or more beauty items in the last year. (Racked)
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