Stella Artois is betting big on mobile video. With a forecast that daily mobile video consumption will increase 19% this year, and 67% of Stella Artois’ website page views coming from mobile, the beer brand is looking to differentiate themselves from other branded video content. To attract their target audience (Millennials) and motivate them to spend more time with the brand, they’ve pushed out “educational” content that includes “glossy how-to videos around the nine-step pouring ritual all drinkers should follow.” (Digiday)
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