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Would you drink blue wine?

Jun 24 2016

Would you drink blue wine? Well, Millennials are reportedly willing to pour a glass! Gik is a blue vino created by a group of Spanish entrepreneurs who wanted to make wine “for real people, not…made by experts to pseudo-connoisseurs.” They mixed red and white wine together and threw in some indigo dye to create a “sweet, chilled” beverage marketed to Spanish Millennials (the “real people”). The anti-pretension marketing includes “an ‘anti-technical sheet’” that suggests Gik be paired with sushi, or nachos and guacamole. (Fox News Latino) 

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