To connect with craft beer drinkers, you have to go mobile. Ad agency XenoPsi’s infographic shows that almost 60% of 21-34-year-old craft beer drinkers have used their phones at the shelf to decide which beer to buy. Of all craft beer drinkers, 74% consult mobile devices about beer purchases before even going to the store, and 72% say they are more likely to try a new beer if they read information about it. Millennials are leading the way for the “artisanal food craze” as they look for more authentic products, and 54% of them who drink craft beer are drinking it once a week or more. (Adweek)
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