NEW GEN Z 101: Unlock & Outlast Microtrends

To connect with craft beer drinkers, you have to go mobile.

Jun 24 2016

To connect with craft beer drinkers, you have to go mobile. Ad agency XenoPsi’s infographic shows that almost 60% of 21-34-year-old craft beer drinkers have used their phones at the shelf to decide which beer to buy. Of all craft beer drinkers, 74% consult mobile devices about beer purchases before even going to the store, and 72% say they are more likely to try a new beer if they read information about it. Millennials are leading the way for the “artisanal food craze” as they look for more authentic products, and 54% of them who drink craft beer are drinking it once a week or more. (Adweek