Millennials’ breakfast preferences are being blamed for the grim future of cereal, but that doesn’t mean brands are giving up. Kellogg’s is looking towards innovation to adapt and “fit the way many people eat breakfast today.” Along with offering “portable” options, a new initiative asks consumers to “reimagine their breakfast,” debuting new dishes created by celeb chef Christina Tosi that incorporate cereal into recipes. Meanwhile, General Mills is eliminating high fructose and artificial ingredients from their sugary cereal lineup in hopes that consumers will “feel better about what they are eating and serving their families.” (Adweek)
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