Stoli is telling Millennial men “it’s OK to drink whatever the hell they want.” We’ve covered brands that are appealing to Millennial guys by trying new tactics that leave machismo in the dust, and Stoli’s new campaign continues the trend.

Stoli is telling Millennial men “it's OK to drink whatever the hell they want.” We’ve covered brands that are appealing to Millennial guys by trying new tactics that leave machismo in the dust, and Stoli’s new campaign continues the trend. Their “Drink What You Want” ads spotlight three colorful cocktails made with Stoli flavors, marketed towards men to “break the stigma” of guys liking fruity flavored drinks. The promotion was based on a survey that revealed that 73% of Millennial men like flavored cocktails, but 63% will not order them in public for fear of being ridiculed by friends. (Adweek)