Brands are gearing up for the day Millennial women close the gender-pay gap. The females of the generation have been “outpacing men in higher education,” and according to Pew Research, women’s incomes will outperform men’s by 2020—making them the top earners and a target for luxury brands. Most luxury product advertising is marketed exclusively to men, with women playing the mom, wife, or girlfriend—but “smart marketers” are starting to shift to focus on females. Acura’s recent “Drive Like a Boss” commercial featured “a young woman driving solo…singing along to Blondie’s “Rapture” after accepting a speakerphone call from three male underlings in a conference room.” (Fast Company)
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