Martha Stewart is “quietly taking over Facebook Live.” The 74-year-old homemaker has accrued almost 2 million Facebook followers and usually has over 150,000 views on her Live videos.

Martha Stewart is “quietly taking over Facebook Live.” The 74-year-old homemaker has accrued almost 2 million Facebook followers and usually has over 150,000 views on her Live videos. The videos cover topics from organizing to baking to caring for chickens, all with the goal that viewers “walk away with something.” The most appealing aspect is Stewart’s “candidness:” “if you're watching her in real-time, you can see her unfiltered reactions. For someone who seems to present a polished appearance to the world, that's a big deal that really resonates with fans.” (Tech Insider)