Samsung is the company U.S. Millennials trust the most, according to the Reputation Institute’s yearly survey. The top ten list of 18-34-year-olds’ most trusted brands was filled with technology and consumer industries, with Samsung coming in at number one, followed by Nike, and Johnson & Johnson. The institute “attributes Samsung’s success…to its self-promotion campaigns on social media, its commitment to social responsibility and creating an inclusive culture within itself, as well as the tech products it produces.” (Forbes)
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