Bottled water is on track to beat out soda as the top beverage consumed in the U.S. next year. The increasing popularity of healthier diets has spurred the growth of bottled water consumption by 120% between 2000 and 2015. Carbonated beverages, on the other hand, have taken a hit, falling 16% between 2000 and 2015. Juice, tap water, and alcohol have also been “feeling the effects of the tidal wave of bottled water being consumed.” Our April Topline Report revealed that an overwhelming 81% of 13-33-year-olds choose water as the non-alcoholic beverage they drink during a typical weekday. (brandchannel)
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