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Experts are calling young consumers ‘Generation Moderation.’ New research by U.K.

Jun 08 2016

Experts are calling young consumers ‘Generation Moderation.’ New research by U.K. group Plate for the Planet reports that Millennials’ approach to meat consumption is setting them apart from previous generations: Almost half of 16-19-year-olds and 40% of 16-24-year-olds in the U.K. agree that a meat-free or less meat diet is better for the environment. One social analyst explains, “To them it's no longer socially acceptable or amusing to binge drink and eat to excess. Resisting over-indulgence and observing moderation is all about self-respect-keeping their looks and preserving their physiques.” Vegetarian “butchers” serving meat-free alternatives are growing trend is Europe. (Daily Mail Online