Brands have been cashing in on Millennials’ endless ‘90s nostalgia for some time, but this campaign might be the ultimate example of the trend: Saved By the Bell’s iconic teen hangout The Max has been made a reality.

Brands have been cashing in on Millennials’ endless ‘90s nostalgia for some time, but this campaign might be the ultimate example of the trend: Saved By the Bell’s iconic teen hangout The Max has been made a reality. The idea for Saved by the Max started as an event page on Facebook, but after it went viral NBC became a partner in the restaurant, which is now opening in Chicago for a three month run. The space is a faithful recreation of the fictional diner, down to the logo on staff tee-shirts. The pop-up's reservations sold out in minutes, with absolutely no traditional marketing used to promote it. (AdAge)