In the wake of Kim Kardashian’s wildly popular Kimoji app, currently number two on the Entertainment App chart, custom emojis have become booming business for celebrity moguls and brands. With younger consumers avoiding advertising, becoming a part of their conversations in messaging chats has become a more natural way to reach them. One expert explains, “You get a notification in an app, and a high percentage [of users] won’t log in to that app to see it. But when it comes to messaging, most people read 100 percent of their texts.” On these platforms, custom emojis are “tiny, adorable commercials.” (The Ringer)
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