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HSN is teaming up with Randi Zuckerberg to sell tech to Millennial women.

Jun 02 2016

HSN is teaming up with Randi Zuckerberg to sell tech to Millennial women. Zuckerberg, who formerly worked for Facebook, will be hosting American Dreams: “a series that allows aspiring inventors to sell their wares on-air directly to consumers.” The consumer electronic industry has struggled to market to the female demographic, but HSN is making progress and reportedly sells 72% of its electronics to women. Zuckerberg says the media “really dumbs down tech when speaking to women,” and vows not to do the same. (Fortune)