Wattpad is proving that Millennials and teens “still crave longform content.” The story-sharing site reports that 45 million 13-34-year-olds spend 15 billion minutes on their platform reading and writing stories.

Wattpad is proving that Millennials and teens “still crave longform content.” The story-sharing site reports that 45 million 13-34-year-olds spend 15 billion minutes on their platform reading and writing stories. According to the Wattpad, Millennials will read longform stories, as long as it’s mobile, interactive, and relatable. They experience 300,000 uploads daily and claim that users spend about 30 minutes on the site on average. Brands like Coca-Cola, GE, and Target have taken notice, creating sponsored reading lists, paying Wattpad’s top writers for content, and hosting writing contests. AT&T’s Hello Lab has YouTube influencer Grace Helbig co-writing a novel with her fans on the site. (Digiday)