Victoria’s Secret’s clothing line Pink may be their saving grace with Millennials and teens. The retailer has revealed that the little sister label, once considered a “stepping stone for young consumers” to the main brand, is actually their strongest category. The youth-focused line “appear[s] to defy the sexiness for which Victoria's Secret is known,” by offering comfortable, seasonal attire that give off a more “cheeky and flirtatious” vibe. They’ve also zeroed in on college students with the Pink on Campus program, which offers career-building brand ambassador positions. Our back to school shopping survey revealed 22% of 13-33-year-old females shopped at Victoria Secret/Pink. (Business Insider)
