Victoria’s Secret’s clothing line Pink may be their saving grace with Millennials and teens.

Victoria’s Secret’s clothing line Pink may be their saving grace with Millennials and teens. The retailer has revealed that the little sister label, once considered a “stepping stone for young consumers” to the main brand, is actually their strongest category. The youth-focused line “appear[s] to defy the sexiness for which Victoria's Secret is known,” by offering comfortable, seasonal attire that give off a more “cheeky and flirtatious” vibe. They’ve also zeroed in on college students with the Pink on Campus program, which offers career-building brand ambassador positions. Our back to school shopping survey revealed 22% of 13-33-year-old females shopped at Victoria Secret/Pink. (Business Insider)