Barilla Pasta is diving into video content with a new series featuring YouTube celebrity Hannah Hart. The My Drunk Kitchen star is a bestselling author known for her ability to combine food with comedy. The branded series, While the Water Boils, features Hart hosting conversations with various guests who are passionate about what they do, while she waits for, you guessed it, her pasta water to boil. Hart says “cooking allows [her] to be who [she is],” which has made her interested in seeing “what makes others tick.” Featured guests in the first season include Bill Nye “The Science Guy,” designer Rachel Zoe, and artist Hebru Brantley. (brandchannel)
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