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Amazon is introducing their own private grocery label, and the move might hit “the sweet spot” for Millennials.

May 18 2016

Amazon is introducing their own private grocery label, and the move might hit “the sweet spot” for Millennials. The retailer plans to sell private label detergent, diapers, coffee, baby food, and more to its Prime consumers, who spend an average of $1,100 yearly. According to one analyst, a cheaper, private label from Amazon could appeal to young consumers because “Millennials care about quality and price and taste; they’re brand agnostic.” We’ve reported on their continued preference for generic and store brands, and Amazon is already a go-to source for everyday items for the generation. (USA TODAY)