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Millennial-focused media wants their young audience to start paying up.

May 13 2016

Millennial-focused media wants their young audience to start paying up. News and entertainment site Mic has announced plans to explore paid subscriptions, and CEO Chris Altchek has stated that “licensing is [becoming] a very interesting business for video producers.” According to an insider, video will be the first area of the media company’s subscription experimentation. They are not alone: Millennial-favorite email newsletter theSkimm recently introduced a feature that “inserts relevant, interesting events into a customer's calendar,” for a monthly fee of $2.99. (AdAge