Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Twitter knows the value of its influencers.

May 12 2016

Twitter knows the value of its influencers. A study by the platform found that 40% of their users follow brands on the network, and over 30% of Millennials follow “a creator” on Twitter or Vine. Those creators can increase a brand’s ROI: purchase intent increases nearly 3 times when exposed to tweets from brands—but increases by 5 times when exposed to tweets from both brands and influencers. Social influencers’ opinions are trusted almost as much as actual friends: 56% of users turn to friends for recommendations, and 49% rely on Twitter influencers. (Adweek