Brands want in on the promposal trend. For the digital generation, asking someone to prom is an opportunity for “social validation on the internet,” creating an opportunity for brands to facilitate the process. Brands like Sour Patch Kids and MTV launched contest and social media campaigns around promposal in 2015, and this year more brands are on board. Seventeen Magazine is currently hosting a Snapchat Discover pop-up channel to cover all things prom, and earned 6.5 million unique visitors and over 500,000 content shares in the first 36 hours the channel was live. (Digiday)
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