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Shocktop is sending Millennial grownups to summer camp.

May 12 2016

Shocktop is sending Millennial grownups to summer camp. To attend, potential campers first have to enter the brand’s photo contest, with an image corresponding with the theme “living life unfiltered.” One thousand lucky winners will be sent to Camp Shock Tops outside of New York, Austin, Miami, and Los Angeles to enjoy cabins, color wars, archery, tie-dying, talent shows, campfire parties, and traditional camp meals given a gourmet upgrade. Millennials are seeking out experiences that will make them feel like kids and escape the stresses of adulthood, and more brands are tapping into the desire.  (MediaPost)