Millennial women approach buying a handbag the same way some would approach buying a car. While U.S. handbag sales have risen by 5% since 2014, growth has been mostly due to Boomers. For 18-34-years-old women sales went up by only 2%, thanks to their complicated buying process: 41% start looking more than a month before buying, and 61% browse for options online before making a final purchase. The study also found Millennial women aren’t as interested in brand names, caring more about quality and style. (Fashionista)
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