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Shaun McBride, who we first talked about in our “friendertainment,” coverage, is one of the biggest creators on Snapchat.

May 10 2016

Shaun McBride, who we first talked about in our “friendertainment,” coverage, is one of the biggest creators on Snapchat. The 29-year-old has hundreds of thousands of followers and millions of views on the platform, and he prefers the social network because “everything is instant,” and he can communicate with fans in real-time. Brands like Red Bull and Samsung have partnered with McBride—Shonduras on Snapchat—because of his “relatability,” “fun-loving nature,” and “relatively family friendly approach.” While influencer content on other networks is scripted, McBride says “the best approach to branded campaigns on Snapchat is to simply be conversational.” (StreamDaily)