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Facebook is bringing branded content to its users’ morning routines with a “deconstructed morning talk show.” “Rise and Shine” is the social network’s new live-stream morning show featuring local weather, cooking recipes, workouts, and “other talk show fare.” The content will have its own designated Facebook page, but also appear on News Feeds of people who subscribe.

May 09 2016

Facebook is bringing branded content to its users’ morning routines with a “deconstructed morning talk show.” “Rise and Shine” is the social network’s new live-stream morning show featuring local weather, cooking recipes, workouts, and “other talk show fare.” The content will have its own designated Facebook page, but also appear on News Feeds of people who subscribe. They are also developing a chat bot to inform subscribers when a new show is available through mobile. Each episode will be sponsored by a brand, hinting at how “Facebook sees advertisers playing in live video content.” (Mashable