There’s a new rosé for the Millennial bro—a “brosé” if you will.

There’s a new rosé for the Millennial bro—a “brosé” if you will. Mangrove Estates’s The Drop, named after the surfer term for breaking waves, comes, of course, in a can, and sports the tagline “Quality grapage, no breakage.” The brand designed the product with Millennials in mind: “We wanted a tagline that would sum up the way this brand behaves, not just as a wine but in life, embracing all the good stuff and none of the compromise, exactly what Millennials expect.” The Drop will be available for bros to drink this summer. (Adweek)