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The Washington Post has got trending recipe videos down to a science.

Apr 27 2016

The Washington Post has got trending recipe videos down to a science. To coincide with a feature on how formulaic recipe videos on Facebook may be reaching a saturation point, the news platform released their own spin: a recipe video on how to create your own recipe videos. In a clip showing the making of mini cheddar jalapeno croissants, the video “lovingly trolls the trend,” outlining steps like “film from above,” “add 2 disembodied hands,” and “mash one nostalgic food with another.” The “How to make the ultimate Facebook recipe video” clip has earned 300,000 views and 1,800 shares. Overall, food recipe videos have taken off because they are cheap to make, are shareable, and “we love food as entertainment.” (Digiday)