According to Airbnb, 86% of users choose the platform to live like a local, and their new “Live There” campaign is encouraging young travelers to treat each location like a new home—even if its just for the night. The brand has found that “there is a growing ground flow of traveler demand for experiences that are not like the typical tourist experiences.” Their data backs-up the theory: of their “younger-minded” U.S. users, 52% find crowded tourist attractions as stressful as doing taxes, and 47% don’t want to be labeled as tourists when travelling. Airbnb has also updated their app with guidebooks written by locals to provide a window into their day-to-day lives. (Adweek)
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