Huffy Bikes wants to make Millennials’ grownup struggles disappear. Their latest campaign highlights tweets with the hashtag #grownupproblems, and offers their bike selection as a solution to escape the pressures of adulthood. The brand is asking for more #grownuproblems tweets, giving participants a chance to win a bike each day. Huffy is one of many catering to Millennials seeking experiences and products that bring them back to a state of childhood. Our Chasing Neverland trend found that 79% of 18-32-year-olds agreed that they love doing things that make them feel like a kid again. (MediaPost)
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