Toyota has launched a video campaign for the foodie generation. The brand collaborated with Serious Eats—a food website whose audience is mostly Millennials—to create the online series Date Night Presented by Toyota Sienna.“Hundreds of entrants vie[d] for each spot” in the episodes, which send a couple to meet with their favorite restaurateurs for a private dinner. Transportation is provided by Toyota’s minivans, and the storylines displays the automobile’s “versatility and convenience as well as its refined, technology-packed interior.” The campaign, which is a few weeks old, has performed at an average of 215% beyond the website’s standard benchmarks. (MediaPost)
