Toyota has launched a video campaign for the foodie generation. The brand collaborated with Serious Eats—a food website whose audience is mostly Millennials—to create the online series Date Night Presented by Toyota Sienna.“Hundreds of entrants vie[d] for each spot” in the episodes, which send a couple to meet with their favorite restaurateurs for a private dinner. Transportation is provided by Toyota’s minivans, and the storylines displays the automobile’s “versatility and convenience as well as its refined, technology-packed interior.” The campaign, which is a few weeks old, has performed at an average of 215% beyond the website’s standard benchmarks. (MediaPost)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
