Young consumers’ tendency to demand different things from the consumers who came before them often results in attention-grabbing headlines announcing that they’ve killed another industry or product.

Young consumers' tendency to demand different things from the consumers who came before them often results in attention-grabbing headlines announcing that they’ve killed another industry or product. The latest: “Millennials Have Killed the McDonald's McWrap”!! The wrap was introduced in 2013 to lure in young consumers looking for healthier meal alternatives, but failed to interest them. According to one analyst: “A lot of people who eat at restaurants aren't interested in health and wellness,” and McDonald’s doesn’t seem to be a place where Millennials are calorie-counting. Instead, the brand has seen success with their addition of the all-day breakfast, which has turned around sales over the past two quarters. (Eater)