Millennial mothers have disrupted traditional attitudes of parenting, but what about Millennial fathers? A recent study has found that the current states of fatherhood range widely: many are highly involved in house duties and childcare, and then there are many who do not live in the same household as their children. New generation dads also believe they are have as much purchasing powers as mothers: more than 75% of Millennial fathers said they are “chief or equal decision-makers for family-related purchases.” Although only 30% of mothers agree, marketers are setting their sights on these young fathers. (eMarketer)
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