Trendy/comfy apparel retailer Kit and Ace is opening pop-up shops in seven hot hotels. Born out of Lululemon, the fashion start-up focuses on comfort, places importance on transparency, and markets heavily at festivals. The pop-ups, called The Carry-on, were inspired from customer feedback that the clothes are “great to travel in,” and the co-founder’s own observation that travelers are wearing Kit and Ace on flights. The brand set out to create clothing as comfortable as gym-wear, but as stylish as street-clothes, fitting right into Millennials’ current athleisure preferences. (MediaPost)
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