Sonic is going after coveted Millennials with Instagram-worthy milkshakes.

Sonic is going after coveted Millennials with Instagram-worthy milkshakes. The food chain teamed up with Instagram-famous chef “Jacques La Merde” to reinvent their milkshakes for the upcoming Coachella festival. Inspired by the square-centric image platform, the chef has “created a line of creamery shakes to fit squarely within Instagram: served in a square cup, with a square straw and with square versions of ingredients.” The shakes will be available to order on the platform at Coachella, and be delivered directly to festival-goers for almost free—they just have to take a picture for Instagram. (Eater)