We told you that Amazon is Millennials and teens’ second favorite place to buy clothes, and now clothing has become the number one best-selling category in e-commerce for the first time ever. Recent comScore data revealed that for the third and fourth quarter of 2015, clothing surpassed computer hardware in online sales. The measurement company credits the expanding mobile commerce space, and online retailers’ free shipping and return offerings for bringing in consumers. Our own data shows that 65% of 13-33-year-old purchased clothing online over the past year. (Re/code)
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