Millennials are bigger complainers than Baby Boomers when it comes to customer service. Research has shown that in a timespan of 3 months, 22-34-year-olds complained an average of two times to electric utility services and an average of 1.5 times to wireless carriers, while 52-70-year-olds complained an average of 0.5 times in both categories. According to one analyst, Millennials have higher standards for their products and services: “Not only are they more surprised when a problem occurs, they are also more cost conscious than older consumers, so they are much more likely to report a problem with the expectation that it will be fixed and taken care of.” (Quartz)
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