Marketers are breaking out of “old constructs,” and leaving gender-specific tactics in the past. Our Genreless Generation trend reported that Millennials and teens are more comfortable with blending and bending gender, and 78% say that it’s ok for girls to be masculine and guys to be feminine. Another survey has found that 38% of Gen Z and 27% of Millennials “strongly agree” gender does not define a person. More brands are responding by ditching gender stereotypes and labels in store-aisles and ads, and more gender-neutral fashion lines are being introduced. (Digiday)
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