NEW GEN Z 101: Unlock & Outlast Microtrends

Consumers expect a seamless experience from brands across all devices—especially Millennials.

Mar 30 2016

Consumers expect a seamless experience from brands across all devices—especially Millennials. A recent Adobe study found that Millennials have an average of 7.7 devices total, and use 3.3 daily. They are also the biggest “cross-device” users: 90% switch devices mid-activity, compared to 76% of Xers and 58% of Boomers; and 66% of all device owners get aggravated when content does not sync across their devices. Adobe’s data also revealed that 94% of Millennials would share at least one piece of private information to improve their digital experience. (SocialTimes