From fashion to sexuality, young consumers today are part of agenreless generation. They are more comfortable with blending and bending categories, and celebrating new combinations than ever before—especially today’s teens. A recent survey found that 35% of 13-20-year-olds identify as somewhat bisexual, and only 48% say they are completely straight (65% of 21-34-olds consider themselves completely heterosexual). These young consumers were also more likely than Millennials to know someone that uses gender-neutral pronouns (56%) and were less likely to say they wore clothes made for their specific gender (44%). (Reason.com)
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