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From fashion to sexuality, young consumers today are part of agenreless generation.

Mar 24 2016

From fashion to sexuality, young consumers today are part of agenreless generation. They are more comfortable with blending and bending categories, and celebrating new combinations than ever before—especially today’s teens. A recent survey found that 35% of 13-20-year-olds identify as somewhat bisexual, and only 48% say they are completely straight (65% of 21-34-olds consider themselves completely heterosexual). These young consumers were also more likely than Millennials to know someone that uses gender-neutral pronouns (56%) and were less likely to say they wore clothes made for their specific gender (44%). (Reason.com