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What has four paws and can get paid up to $3,500 for a brand endorsement deal?

Mar 23 2016

What has four paws and can get paid up to $3,500 for a brand endorsement deal? Famous online pets are continuing to gain fans online—the top five Instagram pet accounts have over a million followers each—and are joining the growing space of influencer marketing. One mini Frenchie named Chloe starred in a Budweiser Super Bowl campaign, and Mercedes Benz featured Loki the Wolf Dog in a new VR campaign. Influencer network Speakr reports that pet influencers are “merging the two biggest trends—social and pet memes—and tying that with branding,” and that their pet requests grew 200% between 2014 and 2015. (Digiday